How I like to work:

Concepts first

I'm a huge fan of OOUX. It forces you to look at objects and relationships before you even start on designs or words. By defining the object models, you end up building something that makes sense and is useful, not just pretty.

Clear goals, clear opinions

I like to start every project by ensuring we're extra clear on what our goals are. From there, I form opinions about how we should achieve those goals. Those opinions are turned into tenets, which are used to guide decisions.

Make every word earn its way onto the page

We aren't writing novels here. When writing content for a product, I focus on keeping things clear, concise, and human. If I'm not nailing those three things, the rest doesn't matter.

Ask all the questions

Maybe it's a leftover from client presentations in advertising, but I think any concept or design I move forward with should be bulletproof. I will ask all the questions I can think of to make sure we have good answers.